Celebrate summer by picking your own berries at local U-pick farms. Not only will the kids love the adventure but farm prices are easy on the family budget.
How To Select Strawberries
It’s well worth the effort to seek out local strawberries during the growing season. Typically, grocery store chains carry newfangled berries bred for superficial good looks and durability—not for flavor. By contrast, small local farms often raise older, more fragile varieties that are much sweeter and juicier.
Once picked, strawberries do not ripen further—so don’t waste your money on mediocre berries in hopes that they’ll improve over time. It’s better to select perfectly ripe berries and enjoy them within a day or two.
1. Choose small to medium-sized locally grown strawberries for best flavor and nutrition.
2. Smell and examine your strawberries carefully. They should be fragrant, fairly firm, and a deep red color with attached green caps.
3. Promptly discard any moldy, shriveled or soft, squishy strawberries found among the good ones. Also get rid of berries with loose, discolored caps. All of these flaws are signs of age and possible mold, which can spread quickly and ruin the whole bunch.
4. Do not purchase baskets of strawberries that are tightly packed, revealing only the top layer. They could be damaged and decaying underneath.
5. Reject “bleeding” baskets of strawberries—another sign of age and decay.
How To Store Strawberries
1. Store strawberries in the refrigerator in a paper bag or an air-tight plastic container lined with paper towels to absorb moisture. Never store them in plastic bags, which speed decomposition.
2. Do not store strawberries on the open counter where they are exposed to sunlight and high temperatures.
3. Check stored berries daily and remove any moldy, shriveled or soft ones. This helps prevent the rest from rotting as well.
4. Store berries unwashed, then rinse them just prior to use.

Berries to Believe In
When it comes to strawberries, only fresh and local will do.
Paris. It’s where I first discovered the joy of eating “real” strawberries years ago. Out exploring the Maris District one morning, I found a small produce shop and went in for some fruit. The place was filled with beautifully arranged vegetables and fruit and fragrant with the scent of just-harvested strawberries, apricots, and peaches. Heaven!
I reached for a brown paper bag and was stopped by the old shopkeeper, who insisted on selecting my strawberries herself. She smiled and held up a firm, shiny ruby red berry with a brilliant green top for me to smell. Divine! She placed each berry carefully in the bag and handed it to me with great pride. Little did I know at the time that she had unintentionally taught me how to select perfectly ripe strawberries—by smell.
Back in San Francisco—before organic produce and farmers markets became widely available—I found that bland supermarket strawberries left me cold.
Today, I shop at trusted independent produce markets where I know I’ll find fruits and vegetables harvested at their peak from small local growers (many farming on parcels as small as six acres). These farmers specialize in older strawberry varieties not offered by the huge chain supermarkets. I’m sure that they would make my French produce woman smile.
No matter where you shop, you must be vigilant when selecting fruits. Unfortunately, even at my local farmer’s market, I’ve found that fruits are often picked before peak ripeness. This past weekend I found fairly good strawberries but passed on peaches that were consistently as hard as baseballs.
U-pick farms and fields are another terrific resource for strawberry lovers that want to buy in bulk—especially families on a tight budget. The field that my extended family frequents sells pre-picked flats (12 1-pint baskets) that we often split with each other.
Best of all are home grown berries warmed by the sun and eaten out-of-hand, one after another until the juice runs down your chin and fingers. Since land is limited on my Sausalito hillside, I’ve planted a wildly painted purple strawberry pot in the garden. It’s perfect for grazing when the mood hits, but doesn’t yield enough for my favorite pies, shortcakes, ice creams, sorbets, popsicles and drinks. For such recipes, I’ll count on local farmers during our growing season. As for the rest of the year, I’ll pass on the unripe, overpriced imported berries found at the grocery store… and let my memories of the real thing sustain me.
Create a few memories of your own with some of my all-time favorite strawberry treats:
Strawberry Shortcake
Nothing tastes better on a warm summer night than a fluffy buttermilk biscuit piled high with juicy, peak-season berries and freshly whipped cream. (Except maybe the same treat, devoured for breakfast the next morning!)
Fresh Strawberry Pie
Brilliant in its simplicity, this pie is a showstopper that depends on perfectly ripe strawberries and a luscious cheesecake cream for its flavor.
Strawberry Sorbet with Cracked Black Pepper
This icy, jewel-colored sorbet was inspired by the Italian tradition of macerating fresh strawberries in fine balsamic vinegar, then adding a bit of heat with freshly ground black pepper. Magnifico!
Cheesecake Dip with Fresh Strawberries
When the desire for cheesecake overtakes you and the outside temperatures are rising, go for this addictive “no cook” dessert. If there is anything left after serving, you’ll find yourself dreaming of it, and ultimately raiding the refrigerator at midnight.
Mexican Aqua de Fresa (strawberry water)
Pure summer in a glass—ripe strawberries, a little sugar, water and ice—no chemicals, preservatives or flavor enhancers. More, please!










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When it comes to strawberries, only fresh and local will do.