Before I began Beyond Wonderful, I worked with a large group of corporate web producers in noisy rows of beige cubes. All of us were over-stressed with our high-tech careers and long hours. About 50% of us cooked extensively on the weekends and used spare moments during the weekly chaos to surf for recipes, cooking information, and related products. None of the culinary sites were exciting and most were filled with flashing ads and hard-to-find information

I envision a cooking site where busy professionals, mothers, and students could come for first-class recipes, how-to’s, and techniques, and editorial content. It would be be a brilliantly-colored, sensuous environment with easy-to-find information, The Recipe Page would be a central working place — recipe, cookbook-like food images, clear, easy-to-read directions, appropriate how-to’s, and other dishes of interest (site cross-marketing). Any ads would be contextual to the recipe. The site would jump out and flood the beige cubes with color, inspiration, and information.

Now Beyond Wonderful has grown into a vibrant community where visitors celebrate their passion for cooking and eating — and have a sense of belonging.